This tour is a walking experience set in Kurashiki, a town that flourished through the textile and spinning industry. It shines a spotlight on the passionate local people who continue to carry these traditions and ways of living into the future.

Visit Kojima, known as the “birthplace of Japanese-made jeans,” and dive into the region’s renowned denim processing techniques. Learn how Kojima’s textile industry evolved from traditional local products to producing Japan’s very first domestically made jeans in 1965. Afterward, tour WHOVAL’s processing factory and try your hand at creating your own custom denim tote bag using real techniques such as whiskering and distressing. Finally, explore Kojima Jeans Street and find your perfect pair of jeans from among its many unique shops!